Highlights of PR coups to date – all of these stories went into household name media across the globe (yup, even Ayr United!):
Harry Potter 'secret leaked'
This Christmas Ed falls foul of Elfin safety
Hamster races soothe restless bettors
Ayr Utd come up with very persuasive way of making you buy their new kit
Tiger Woods offered five-year $100m deal by bookies BodogBrand - with 'no moral judgement clause'
Arsenal Football Club welcomes Bodog as official partner